In light of new research, maintain found it There is a strong relationship between betting and video games, which anticipates an increased future demand for esports products.
These results come from Studying 16,000 people in the UKthat found it Video game players were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming games. By looking at changing consumer behaviorsThe research challenged the common belief that games are predominantly of Generation Z.
“A generation of game console users, formerly called digital natives, retained the early enthusiasm for products like PlayStation, Blackberry, and Xbox to become ‘Digital Dads.’ In fact, I found that Men with children are more likely to spend their time playing and watching esports than those without children, and in the 25-44 year rangeAnd Men are twice as likely to spend time playing games and watching esports as womenEntain stated in a press release on the matter.
Dom Groundsel, Vice President of Digital at Entain, explaining, “The enthusiasm for gambling, mobile, and social forms of interactive entertainment is far from restricted to younger generations. People of all ages, particularly middle-aged parents, enjoy games and seem to love trying new and exciting content. We’re re-developing new interactive entertainment experiences with More games and social features, because it’s increasingly clear that’s what people want.”
10% of adults under 24 He replied that they Watch esports via platforms like Twitch on a weekly basis, followed by 9% of 25-34 year olds and 6% of 35-44 year olds.
The demand for esports as an entertainment product and as a betting show is also expected to rise as 37% of UK adults They said they We expect to see esports in the future, more than double the current 15% of those who do so, according to a separate survey of 20,000 adults in 16 markets.
Are parents the new face of gaming?
‘Digital dads’ are taking over consoles as research finds two-thirds of dads (aged 25-44) are regulars # players. 🎮
Find out more 👉 https://t.co/MNupCtnQPC
– ntEntainGroup January 27 2022
Entain also expected an increase in the use of virtual reality, given the fact that 60% of the company’s digital consumers and 57% of adults under the age of 35 reported being “very interested” in this type of technology.
Other findings from Entain’s research show:
- Two-thirds (59%) of British men aged 25-44 play computer or video games, like FIFA or Fortnite, every week, twice as much as women in the same age group (29%). More than half of British parents in this age group (56%) say they play mobile games like Candy Crush, and 84% of them use social media.
- In general, when looking at all Brits, Adults under the age of 24 are the largest video game aficionados (53% play computer or video games every week), but people aged 25-34 and 35-44 are far behind (46% and 36% on respectively)).
- The vast majority (85% of 35-44 years old, 89% of 25-34 years old) also use platforms like Instagram, Snapchat and TikTok in a typical week. This is slightly lower than that of the younger cohorts, with 92% of adults under the age of 24 participating on social media.
“Entain will launch new and innovative experiences for UK customers through some of its leading brands, like Ladbrokes. Based on virtual reality and mobile entertainment experiences in sports, games and music, these groundbreaking products will show how Entain is meeting changing customer needs. For example, through partnerships with bands, Ladbrokes customers will be able to stream music content and get exclusive access to gigs and events through its recently launched Amplify brand., the company said.