IGT: “Sports betting has been marketing-driven to date, and over time that shifts to offering the most compelling product”

With the NFL season now underway, US sports betting enters its most exciting time of the year. To discuss the state of the vertical, and the company’s plans for it, Yogonet spoke with Joe Asher, IGT President of Sports Betting. In this exclusive interview, the former William Hill US CEO offers insights on the sports … Read more