Interviews

Betting Hero: “There are surprisingly low conversion rates from customers that download an app to the ones that place a bet”

by

In late July, Betting Hero -FansUnite’s live activation and customer experience company for the sports betting industry- announced an ambitious partnership with Bankroll, a new luxury sports bar landing in Philadelphia this fall. Described as a “first-of-its-kind” sports betting concierge program for Bankroll’s gueststhe deal will see Betting Hero developing and building sports gaming education … Read more

Derek Stevens: “We’re very excited about putting a sportsbook inside the first new casino in Northern Nevada in over 20 years”

by

The last few months have been full of exciting new developments for sports betting brand Circa Sports. The companywhich first gained notoriety in its home market of Nevada through the operation of what has been labeled “the world’s largest sportsbook” at the flagship Circa Resort & Casino in Downtown Las Vegas, is rapidly expanding in … Read more

“Hard Rock Sportsbook is taking a different approach from competitors, not interested in simply buying market share at an irrational price”

by

“We’re in the midst of a multi-state rollout of Hard Rock Sportsbook,” Matt Primeaux, Executive Managing Director, President of Hard Rock Digital tells Yogonet in an exclusive interview. It’s exciting times for the digital arm of the gaming and hospitality heavyweight: its sportsbook product has not only launched in both Arizona and Virginia over the … Read more