Online game player PointsBet becomes the first sportsbook to offer in-game and same-game live betting options for NFL and NBA competitions as part of the OddsFactory technology integrationThe company announced on Thursday.
ASX-listed bookmakers now have Ability to instantly “build” PointsBet “Live Same Game Parlay” while tracking odds, player performance and team stats, according to a press release.
“At PointsBet, we focus on improving our technology to ensure we are compatible with the type of online sports betting experience our customers are looking for, and based on the trends we track, Sports fans and bettors not only want to bet live, but also want the ability to build the same game live.,” He said Mark Hughes, group chief operating officer at PointsBet.
Customers will now have Ability to choose any live NFL and NBA event, select the ‘Same Game’ tab, and tap multiple scores in that chosen game while watching liveThe company explains.
Users will also be able to access To enhance the odds of playing live with the same game with daily Parlay Booster from PointsBet, and for the best user experience, customers can place a live bet on the same game during timeouts and game breaks.
Hughes added, “We are now delighted to be able to offer live betting opportunities on the same game to our customers, and to be the first athlete to do so is a testament to our team’s commitment to providing the best product and enhancing the user experience.” .
PointsBet is an NFL Authorized Sportsbook Operator, NBA Authorized Sports Betting Player, and Official Sports Betting Partner of NBC Sports. It currently operates sports betting in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Virginia and West Virginia, and online casinos in Michigan, New Jersey and West Virginia.
“Elevating our customers’ betting experience and benefiting from innovation is part of PointsBet’s core mission,” said Kyle Christensen, PointsBet USA’s chief marketing officer. “With the addition of our exclusive Live Betting feature, we now have another way to help sports fans and bettors embody the Live Your Bet Life motto.”
PointsBet successfully tests “always” live, in-game during NBC’s Saturday NFL broadcast
– PointsBet Communications (PB_Comms) Jan 19 2022
Advertising builds on another milestone for the company when On January 20, PointsBet became the first sports betting provider in the US to offer clients live in-game betting opportunities without any comment across the underlying spread markets and moneyline..
This milestone was achieved as part of a test run during the NBC broadcast of the NFL Wildcard Playoff game between the Las Vegas Raiders and the Cincinnati Bengals. The company claims to have “kicked off” the industry and describes testing its technology “Always On” as a success.
“While this test focused on spread and money markets, it also showed a glimpse into the future where we can take our technology over time and offer a completely different experience when betting on the PointsBet game,” Johnny Aitken, CEO of PointsBet USA said at the time.
Start spreading the news… PointsBet is officially live in New York!! 🗽
We are now the 6th operator to accept bets and one of only 9 operators to be licensed in the state of New York. Congratulations to all participants of our global team!
Read more: https://t.co/M0UdrXoEIz pic.twitter.com/ujQMHf29rm
– PointsBet Communications (PB_Comms) January 25 2022
And last week, PointsBet became the sixth mobile esports operator in New York. The company officially unveiled its mobile app and digital sports betting product on Tuesday, with Empire State celebrating the company’s ninth operating market in the United States.
“The launch in New York is a significant milestone for PointsBet, being one of the nine approved online sports betting operators in the state,” Aitken commented. “Sports enthusiasts and enthusiastic bettors in New York will now have access to the fastest online sports betting product on the market, with a live in-game betting experience controlled by PointsBet through our proprietary technology and an unparalleled global team.”