Many iGaming markets are oversaturated. To remain competitive, operators need to take into account that the modern player comes to the online casino for more than just games. Based on their research, Slotegrator’s experts have pinpointed some of the most effective methods for improving user experience in iGaming. In this column, Ayvar Gabidullin, Head of Business Development at Slotegrator, outlines some of the critical factors that players consider when deciding whether or not to return to a gambling site.
A player will size up your project as soon as they arrive. Visual appeal is key, and a user-friendly UX design can help maintain a sense of confidence and comfort on the site. Modern users also look for fast, intuitive navigation.
The home page of an online casino should be bright and colorful, but stop short of harsh, acidic tones and high contrasts. A warm, soft, and bright aesthetic will be much more appealing. Some successful brands use a calm color scheme with cool undertones, while others move gradient by gradient across a spectrum — for example, from pink to purple. The main thing is that the color scheme reflects the emotions that the player should experience.
All text should be easily readable and banner text should be appropriately sized — players should easily be able to tell which buttons will take them to the part they’re looking for. Overall the layout should be logical, so that players will flow from the home page to the game they’re looking for.
The best casinos also avoid loud, grating sounds: players will simply close the web page before bothering to find out where the noise is coming from. It is better to let the user choose the audio effects themselves.
A well-chosen color scheme, appropriate audio design, and easy navigation make the online casino interface efficient and intuitive. To design a project in a way that fosters player loyalty, operators should contact a specialist or use a turnkey solution from a platform developer.
Game variety increases audience engagement. If a platform has hundreds (or even thousands) of titles in its portfolio, the odds of appealing to any given player’s preferences are increased.
In order to offer the variety of games needed to cover players’ wide-ranging interests (and locations) and capture a greater market share, operators often use a game aggregator.
To help operators offer a great game catalog, the Slotegrator developers created APIgrator, which allows you to add more than 15,000 games from popular providers to the platform in a single API integration session. The game aggregator frees the operator from a number of tedious tasks — there is no need to provide technical support for individual integrations, negotiate with suppliers, discuss the terms of the transaction, and draw up agreements separately with each provider.
Guided by gaming trends in individual markets and around the world, Slotegrator is constantly adding new games to its portfolio — including slots, poker, live dealer games, card games, and casual games — and entering into new partnerships with suppliers. This allows online casino operators to offer relevant and attractive gaming content to users.
To work with a large number of games, it is recommended to use the sorting function. The operator can classify players by interest, geographic location, and other criteria. These mechanics help to individualize the offer and increase player engagement.
Demo versions of games
The demo mode allows players to simulate a game session where virtual funds are used instead of real money. Once the player gets a feel for how the game works, he can make a deposit and play for real money. This builds trust by letting their players take a risk-free spin around the block.
Some gambling sites forgo demo mode, while for others it is a competitive advantage. For example, Pragmatic Play’s Bronco Spirit slot offers 15 or 5 free spins depending on the number of symbols. Another game, Jungle Spirit: Call of the Wild, allows the user to adjust the deposit in each round so that he can lower the stakes and play more.
The trial version allows the operator to test different ideas and feel out their audience. A player who has the opportunity to use the demo version is more likely to trust the casino, increasing the odds of retention.
Responsible gaming tools
A thrilling experience — and the chance to win — should be at the forefront of the user’s experience. But there’s another thing operators need to emphasize: user safety.
Operators have some basic tools at their disposal to implement the concept of responsible gambling. Player identification is necessary in order to minimize the risk of underage and problem gambling. Self-exclusion programs, through which users can isolate themselves from gambling for a period of time, help in the fight against addiction. In addition to self-exclusion, the operator also has the ability to restrict players hwo exhibit behavior linked to problem gambling.
Thanks to some of the features of Slotegrator’s platform, operators can offer players flexible solutions that will allow them to control the situation.
Online casino users periodically have questions about deposits, withdrawals, and gameplay. With these questions, they contact support service. The speed and quality of service they receive, as well as its professionalism, have a great impact on their loyalty.
The operator must ensure the basic requirements of the support service:
Multiple channels of communication
Service available in multiple languages
Use of CRM
Professional customer service team
In addition to the growing number of iGaming projects on the market, players’ standards are changing. To launch a successful iGaming project, you need a strong team, quality software, and an attentive attitude to the client, based on care and mutual trust. Get in touch with Slotegrator for everything you need to give your players the best possible experience.