In this day and age, how a company is marketed and branded is a large part of its potential success or failure. There is competition in every industry from professional to nonprofit to hospitality to goods and services and more. Any company is always striving to increase its reach, presence and ability to connect with current and potential customers. Branding is essentially the way a company presents itself to the world. This includes color, logo, voice, web presence, and general theme and look and feel of materials. A solid brand is important to a company and the way that branding material is marketed is also important. For brands who are looking to create relationships with current and potential customers, it is important for them to position themselves as top of mind in their industry. Top of mind means that when a customer or potential customer thinks about the industry, that particular brand will be the first one that comes to mind. A top of mind brand is one that has good marketing and relationships. So how does a company become top of mind? By becoming part of a customer’s daily life. This is easy for products that consumers use every day like a phone or food or toilet paper, but more difficult for products that are optional.
A good way to connect with customers or potential customers is by providing them with something free. People love free items and are more likely to feel favorably towards a company that provides them, even if it is something small. If an item is useful, it is especially helpful. A great option for this kind of item is a magnetic label, which could display the company’s logo, contact information, mission or more. It is useful because most people will put a magnet on their refrigerator when they get one because it is useful. Also people rarely move label magnets from their refrigerator once they are on, meaning the magnet will be something a customer or potential customer sees every day. This is very helpful for brand recognition and will especially help to keep the company top of mind. If a product is one that a consumer may not use all the time, when the time comes that they do need it, having something thin their space at all times will help them to think of a certain brand right away. Statistics show that this is a good way to earn new customers.
Another benefit magnetic strips is that they are cheap to produce but have a good return on investment. They are long term marketing tools and are easy to store as well as easy to give out and cheap to mail. This makes it easy for businesses to get out their information to existing customers or potential customers, enriching their consumer base and helping them to thrive and grow for very little upfront investment.
For any businesses looking to expand, and to be honest, that is all businesses, label magnets are a great way to increase visibility and create relationships with the community that can eventually convert to long term customers.